(This semester, I’m teaching an Honors course all about ICAT. We spend each class period in a different ICAT studio or on a different ICAT project. This is another in a series of guest blogs from my students. Stay tuned for more. Enjoy! ~Phyllis)
From guest blogger Eliza Hong:
Our class on Monday centered on the importance of evaluation of projects and specifically in application to ICAT day. Dr. Julee Farley came to share her knowledge on evaluation with us and also led us through an activity where we came up with novel and cheap ways of evaluating something like ICAT day.
Summative evaluation is evaluating a project’s outcome, whereas formative evaluation centers on the process while the project is happening. Dr. Farley explained why these types of evaluation are important, and also the difference between evaluation and research.
Before giving us any information, Dr. Farley had us group in three groups to come up with novel ways to evaluate ICAT Day, leaving even what we evaluating up to the groups. By not giving us prior information, the idea was that we would come up with more broad ranging ideas. For this project, we were given several guidelines: the solution had to be novel (which mostly meant no surveys), cheap, not bothersome, and not collect any personal information. Our groups centered on evaluating how many people visited the exhibits, and which ones were visited most often. The first group talked about a bingo game that would be filled out with stickers from each exhibit. Prizes would be given out to those who won the game or filled out the entire sheet. Having different stickers each hour would also indicate how long a given person had stayed. The second group came up with the idea of an app that would explain exhibits to people (Pokémon Go –style?) and possibly track them. My group had very (er-) interesting ideas, from voodoo dolls to food to destruction. We settled on a passport idea that participants could decorate with items from each exhibit, similar to the idea of the first group, of tracking which exhibits were visited more often.
We then talked about the ways that ICAT Day was being evaluated and had been evaluated before. Phyllis told our class that something similar to the sticker-at-the-exhibits idea but with stations at several corners instead of all the exhibits. We were then given an overview of the survey-heavy methods for evaluating ICAT Day, although a new position was just created to be a “Creative Evaluator.” For now, we were told, this position would consist of counting things, inspired by a commercial of the man who broke the record running the Appalachian trail (how many hamburgers he ate, Red bulls he drank, etc.) We finished off the class by assigning everyone to different shifts for volunteering on ICAT day. All in all, evaluation was presented in a new light to me, as something that was meaningful and could improve projects, and we get to have a part in it for ICAT Day.
Eliza Hong is a student bombarded with fresh ideas out of ICAT (Institute for Creativity, Arts, and Technology) at Virginia Tech, wanting to make the world a better place while finding her own mission. Eliza is hoping to transfer into industrial design; she is interested in interdisciplinary creativity.